Australian solar lead generation

Quality Solar Leads That Pay.

Qualified Leads. Real Opportunities. More Sales.

A clearer path to the next customer. TJB Marketing connects solar businesses with residential and commercial enquiries—backed by agreed qualification criteria and transparent pricing.

For Australian solar businesses · Residential and commercial

Contemporary Australian home with rooftop solar panels in warm afternoon light
Lead criteria
set together
0103
A better starting point/ 01

Useful conversations begin with a better-qualified enquiry.

Define the customer you want to reach. Agree what makes a lead a fit. Then choose a pricing model that works for your business.

Residential solar leads

More of the right homeowner conversations.

Connect with homeowners exploring solar through a lead brief shaped around your service area, ideal customer and follow-up process.

Solar panels on a modern Australian home, viewed from the garden Residential solar enquiries
For installers01 — Residential

A practical fit for teams ready to follow up.

Residential appointment leads are priced at $100 AUD per appointment. If a pay-per-sale approach is a better fit, pricing is available by agreement.

  • Agree the service areas and lead definition before you begin.
  • Align on the details your sales team needs to take the next step.
  • Choose appointment pricing or ask about pay-per-sale terms.
See residential pricing

Commercial solar leads

Bring energy decision-makers into the conversation.

Reach businesses considering solar with a lead option that suits your next sales step—from an email-responsive enquiry to a lead that includes an electricity bill.

01

Email-responsive enquiry
A commercial lead option at $250 AUD.

02

With electricity bill
A commercial lead option at $350 AUD.

Compare commercial options
Rows of solar panels across a commercial warehouse rooftop
Commercial solar02 / 03

Offers & pricing

Straightforward rates.
Room to find your fit.

Know the published lead price before you enquire. Share your campaign needs and we can confirm the qualification brief and any agreed terms.

01 Residential

Appointment lead

$100 AUD / appointment

For residential solar appointments. Pay-per-sale pricing is also available by agreement.

Enquire about residential
03 Commercial

Lead with electricity bill

$350 AUD / lead

Commercial solar lead supplied with an electricity bill, for a more informed first conversation.

Discuss your campaign

All published prices are in Australian dollars. Residential pay-per-sale pricing is available by agreement; no standard fee is published.

Lead qualification

Clear criteria.
Better alignment.

A shared definition keeps expectations grounded before any enquiry reaches your team.

Set your lead brief
01

Define the fit

Agree on geography, customer type, solar interest and any practical exclusions that matter to your team.

02

Choose the useful details

Set the contact and project information you need. Commercial options can distinguish email-responsive enquiries from those supplied with an electricity bill.

03

Make the next step yours

Decide how your team follows up and what a workable hand-off looks like. A lead creates an opportunity to connect—it does not guarantee a sale.

Resources for solar teams

Practical notes for better lead outcomes.

Explore lead qualification, appointment generation and commercial enquiries—written for solar installers and sales teams.

01Lead qualification

Define a qualified solar lead before launch

A shared definition helps prevent mismatched expectations and gives sales teams a clear starting point.

  • Set the service area and residential or commercial audience.
  • Agree required information and exclusions in writing.
  • Define whether the hand-off is an enquiry, appointment or bill-supplied commercial lead.
Read full guide
02Appointment generation

Make every solar appointment easier to act on

A booked conversation is a useful hand-off only when the brief, timing and follow-up are clear.

  • Agree appointment criteria and the information sales needs in advance.
  • Track booked, attended and progressed appointments separately.
  • Set a consistent confirmation and follow-up process.
Read full guide
03Commercial enquiries

Qualify commercial solar enquiries for a useful first conversation

The information available can shape the first conversation with a business prospect.

  • Distinguish the two published commercial lead options and prices.
  • Agree what “email-responsive” means for the campaign.
  • Confirm which bill details and qualification fields are included.
Read full guide
04Sales conversion

Measure the hand-off from solar lead to sale

Conversion insight comes from looking at the steps after an enquiry arrives—not just the lead count.

  • Track contact attempts and responses consistently.
  • Separate appointments, quotes and sales into distinct stages.
  • Compare outcomes by lead type and service area where records allow.
Read full guide

Explore all resources

About TJB Marketing

Solar lead generation
Australia

Less guesswork.
More useful conversations.

TJB Marketing has been in business since 2019, connecting solar businesses with prospective residential and commercial customers. We focus on clear qualification, transparent offers and a practical next step.

Good lead generation starts with understanding what a useful opportunity looks like for your team. Tell us who you serve and what you need, and we can talk through a suitable lead option.

Start a conversation

FAQs

Good questions.
Clear answers.

Still weighing up an option? Send us a note and tell us what you need to know.

Ask us directly
What counts as a qualified solar lead?

A qualified lead is an enquiry that meets the criteria agreed with you before campaign activity begins. Those criteria can cover location, contact details, property or business type, solar interest and timing. We recommend documenting the definition up front so expectations are clear.

Are residential enquiries exclusive?

Lead allocation and any exclusivity arrangements should be confirmed in writing before a campaign begins. Ask us to outline the proposed arrangement for your enquiry.

What does “email-responsive” mean for commercial leads?

It describes the commercial lead option priced at $250 AUD. The qualification brief and contact expectations are agreed before activity begins; electricity-bill inclusion is the separate $350 AUD option.

Can I use pay-per-sale pricing for residential work?

Residential pay-per-sale pricing may be available by agreement. The commercial terms are discussed directly and are not published as a standard fee.

Do leads guarantee a sale?

No. A lead is an opportunity to speak with a prospective customer, not a promise of a sale, installation or revenue. Outcomes depend on many factors, including your offer, follow-up and the customer’s circumstances.

What information should I share in an enquiry?

Tell us whether you serve residential or commercial customers, your service areas, the kind of lead you are considering and what makes an enquiry useful to your team. Please do not include sensitive personal or customer information.

Contact

Let’s talk about your next lead.

Tell us a little about your solar business and the enquiries you want to reach. We’ll use the details you provide to respond to this enquiry.

Residential or commercial?
Choose the lead type that best matches what you’re exploring.

No phone number or email address is listed here because none has been provided. Please use the enquiry form to get in touch.

Enquiry form* Required
  1. 01 Your business
  2. 02 Lead preferences
First, tell us who you are